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ARM Mali GPU demos at MWC 2014

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Mobile World Congress (MWC) is now only a week away and we are just finalizing the demos that are going to be shown.  I thought I would take this opportunity to let you know some of the new technologies that will be available on the ARM Booth (Hall 6, Stand 6C10).

 

Tablet and mobile silicon can easily be integrated into other products like STB or Smart TVs to smoothly render 4K content.  We will have a whole range of devices on show, from wearables through to 4K TVs,  all able to run the same content and show how scalable ARM® Mali™ GPUs really are.

 

Video codecs are a hot topic right now as we see HEVC and Google’s VP9 emerging.  Our partner, Ittiam Systems, have solutions for both codecs which make use of GPU Compute to improve performance while minimizing energy consumption.  These demos will be shown on ARM Mali-T604 and ARM Mali-T628 GPUs.  Many other Ecosystem partners will be showing codec demos at MWC, highlighting how important this use case is for mobile GPU Compute.

 

Still on the theme of GPU Compute, we will be showing an audience analysis demonstration that has been enabled through GPU Compute on the ARM Mali-T604 GPU.  When applied to an automotive environment, a car could recognise not only the driver (probably through which key has been used) but also, thanks to this solution, the passengers on board as well and automatically adapt the travelling experience to their needs.  Or how about signage that detects when no one is present and switches off to save power, but when someone is present it shows targeted advertising based on age and gender. If you add precise, GPU Compute-enabled gesture recognition, these advertisements instantly become interactive.  All of this is now possible with OpenCL™-capable GPUs like those in the ARM Mali-T6xx and T7xx series. 

 

ARM Mali-450 GPUs have started shipping in large volumes around the globe.  At the ARM Booth we have a selection of the latest products implementing these mid-range GPUs.   Last year, the latest Tier-1 mobile devices were showing off very complex OpenGL® ES 2.0 content; similar content this year will be running much smoother than ever before – and on entry level devices rather than premium smartphones.  Feel free to try the Alcatel Idol X+, based on the Mediatek MTK6592 containing an octa-core ARM Cortex®-A7 CPU and quad-core ARM Mali GPU, to see what is now possible with today’s mid-range phones.

 

Finally, I will be wearing the Samsung Galaxy Gear to show how wearable technology is also able to run high quality gaming in such a small form factor.  It always surprises anyone who sees this watch how capable it really is!

 

See you at the show.

Phill


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